About Let's Fish

Why Let's Fish exists

Anglers already find their way to wild waters through guidebooks, forums and word of mouth. What can be difficult is responsible angling: working out whose water it is, where to buy a ticket, what the rules are, and how to get there safely.

Let's Fish exists to remove that difficulty. A single, reliable, easy-to-use place where a visiting angler finds the information a club wants them to have, that is built for and with local angling clubs.

We're not here to publicise wild waters. We're here to make the right way, the easy way.

What we are — and what we're not

Let's Fish is a directory of established, permitted fishing venues. Every water on the site sits under a fishery or club. We built the first listings from the information clubs already make public on their own websites and in their guidebooks. Any club can claim its pages at any time and take full control of them.

We are not a catch-reporting site. We don't publish:

• Catch reports. There is no way for an angler to log a fish on Let's Fish, and there never will be a "big fish caught here" feed. The only photos on a water's page are the ones its fishery has chosen to publish.
• Secret marks or hotspots. We don't reveal where the big fish are, because we don't know, and we don't ask. What we publish is the same information a club would put on its own website: where the water is, how to get there, and the rules for fishing it.

We believe the pressure on wild fish comes from anglers who fish without permission, without knowing the rules, and without a stake in the water. It doesn't come from anglers finding a club's water they'd like to fish.

Our values

Permission first. Every listing points you to the ticket, the club, or the permission you need. We built our fishing bylaws pages so that anglers arrive at the water knowing the law, not guessing at it.

Clubs and fisheries own their water pages. Every listing belongs to the club or fishery that runs the water, whether they've claimed it yet or not. Claiming a page gives full control: the description, the map, and the access notes. Engaging with Let's Fish doesn't mean giving up control of your water; it means taking control of how it's presented to visiting anglers.

Conservation is part of the picture. We show an indication of when migratory fish may be running (a rule of thumb based on spring tides, not a fish counter) alongside salmon-farm lice pressure near sea trout waters and national bylaws, because a well-informed angler is a lighter-footed one.

Effort is the point. Wild fishing means walking in, reading the water, and earning the fish. We'll help you find the water and get there safely. The fish are your problem.

Where we're going

We want Let's Fish to become the digital home for wild fisheries and their visiting anglers:

• Online ticketing and membership. A place to purchase day and week tickets, visitor and full memberships, and boat bookings, which can be bought online on the fishery's terms.
• A native app built for the hill. Everything an angler needs to fish safely — routes, parking, boat locations, safe wading, safe drifts — downloadable for offline use, because the best waters have no phone signal.
• Supporting bailiffs and water keepers. Anglers will be able to report boat problems and suspicious activity straight to the fishery, and submit catch returns privately to the club that needs them. This will never be a public feed of where the fish are.
• Run for the community, not for profit. Our intention is to eventually operate Let's Fish as a Community Interest Company, so the platform legally exists to serve anglers, fisheries and wild fish, with its assets and profits locked to that purpose.

If we do this well, it means: more anglers will fish with permission; every ticket bought is a contract to fish under the water's rules; and the clubs that steward wild fishing become stronger rather than bypassed.